Welcome to Pacific Magazines

We Create Magazines People Love
Pacific Magazines is a dominant force in Australian magazine publishing.

Pacific Magazines dominates the key publishing categories it operates in and publishes more than one in four magazines sold in Australia - including two of the three biggest selling weekly titles: New Idea and that's life!. Pacific Magazines is now reaching 35 per cent of all Australians (aged 14+) every month. The company's portfolio of titles also reaches 51 per cent of all women and 19 per cent of all men every month. This enhances our ability to reach all Australians, extend our brand and content, and create integrated marketing solutions for advertisers.

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Latest News
  • 2 February 2018
    WHO, Australia‟s leading celebrity news and entertainment brand, today launched a new campaign in partnership with Holden - „WOMEN WHO’ - which recognises Australian women who have challenged the status quo and influenced society through their achievements.
  • 14 December 2017
    Men’s Health Australia, the country’s #1 men’s brand, today announced one of the world’s top fitness coaches, Chief Brabon will join Men’s Health in the capacity of Fitness Director, effective from January 2018.
  • 17 November 2017
    New Idea, Australia’s biggest women’s brand network1, today unveiled a bolder and brighter new multi-platform look – to coincide with one of this year’s most anticipated stories, the engagement of Prince Harry to Meghan Markle. The revamp, “Colourful Moments”, unifies design across all of New Idea’s channels and gives the country’s best-loved women’s media brand a more sophisticated look and feel, with a new colour palette, new fonts and flagship lifestyle sections such as Royals, food, beauty, fashion and health re-energised in both digital and print.
Feature Publication
Virgin Australia Voyeur
Virgin Australia Voyeur

Virgin Australia Voyeur is the complimentary in-flight magazine provided to all Guests flying with Virgin Australia. We're pleased to introduce you to the brand-new look ...

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Amanda Connors – Marketing Director, Priceline

Priceline and Pacific Magazines have a history of developing immensely successful campaigns in partnership – often around insights-driven initiatives. In this case, Priceline wanted to make themselves as famous for Health as they are for Beauty. The result was an integrated concept called ‘Know Your Health Age’ that provided the mechanism for consumers to examine the current state of their health via an online survey designed to drive foot traffic into Priceline Pharmacies for free Health Checks. Leveraging the dominant power of Pacific’s Health Brands and other magazine assets and extending the activation through SWM’s TV and Online assets, this campaign met and exceeded every KPI including a significant uplift in sales for Priceline. This magazine-led initiative once again proves the true power of Seven West Media’s integrated market approach.

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Magazine Publishers of Australia
Magazine Publishers of Australia

The Association of Magazine Publishers of Australia (MPA) represents Australian publishers of consumer, cover-priced and nationally distributed magazines.